NDR Media recognizes the opportunity to gain intelligence for our customers
through consumer usage of the NDR i-Concierge. Never before has a commercial environment had the opportunity to collect the kind of information possible from our terminals.
For example, if you look at a static mall directory in one of today's major shopping malls, no information is collected. All of the information that could have been captured from the consumer is lost. With the NDR i-Concierge, this information is recorded and analyzed. NDR Media's intelligence gathering enables mall owners, tenants, and advertisers to learn more about consumer behavior.
The NDR administration console contains a reporting module that allows building management to run reports in real-time to determine usage statistics relative to tenant/product interest as well as time of day variance. This information is crucial to prove the advertising effectiveness of an NDR i-Concierge.
The following statistics are measured and reported:
- Number of Hits
- Number of Sessions
- Store hits
- Coupons printed
- Maps printed
- Pattern recognition
- Coupons Viewed and redeemed
- Routes Viewed
- Amenities Viewed
- Time of day usage
